| Popular men's magazine |
| Popularizer of the Chinese tunic suit |
| Popular antacid |
| Popular game in Old West saloons |
| Popular breakfast food |
| Popular ice cream flavor |
| Popular German beer brand |
| Popular Web portal |
| Popular women's magazine |
| Anise-flavored apéritif popular in Turkey and the Balkans |
| Popular Hearst mag |
| All-in-one breakfast foods popularized by a song from "Adventure Time" (having it instantly get stuck in your head will be your punishment for cheating and Googling it) |
| Popular Dutch export |
| Talk show host who won "The Celebrity Apprentice" in 2015, familiarly |
| Unpopular vehicle: Slang. |
| Succulent African shrub popular as a bonsai |
| Aftermath Entertainment founder, familiarly |
| Popular weekly lineup |
| Once-popular Olds |
| Stepfather of John F. Kennedy, Jr., familiarly |
| Popular building brick brand |
| Obesity drug Orlistat, more familiarly |
| Participate in a dance craze popularized by Cam Newton |
| Popular hangouts in the late '70s |
| 1970s Bruins great, familiarly |
| Aftermath Records founder, familiarly |
| Creepy pencil-and-paper "game" popularized in 2015 via YouTube and Twitter (and basis of the theme answers) |
| Xzibit collaborator, familiarly |
| ___ Air (whence a popular fictional prince) |
| Method for obtaining a popular electronic currency, named for the way precious metals are often obtained (7 6) |