| Plug |
| Buzz |
| Tout |
| Boost |
| Hoopla |
| Promote |
| Buildup |
| Talk up |
| Build up |
| Big talk |
| Ballyhoo |
| Oversell |
| Publicize |
| Promotion |
| Publicity |
| Plug, say |
| Push hard |
| Media buzz |
| Lots of gas |
| Lots of ink |
| Big buildup |
| Big build-up |
| Lots of talk |
| Some hot air |
| Exaggeration |
| Overpromotion |
| Overpublicize |
| PR agent's job |
| Overly promote |
| Wild promotion |
| Flack's output |
| Pre-event buzz |
| PR firm output |
| Promo overkill |
| Promote heavily |
| Excessive plug? |
| Overblown press |
| Rabid promotion |
| Publicist's job |
| Heavily promote |
| Don't believe it |
| Media enthusiasm |
| Press for a hit? |
| Publicity excess |
| Flashy promotion |
| Promote big-time |
| Promotional ploy |
| Advertise greatly |
| Endless publicity |
| Excited attention |
| Intense publicity |
| Advertise strongly |
| Hollywood buildup? |
| Overdone promotion |
| Overdone publicity |
| Advertise big-time |
| Inflated promotion |
| Promote to the max |
| Promotional excess |
| Too much publicity |
| Exaggerated claims |
| Promotional hoopla |
| Exaggerated fanfare |
| Intensive publicity |
| Mad. Ave. hard sell |
| Play up to the max? |
| Promote excessively |
| Promote plentifully |
| Promotional puffery |
| Sensational buildup |
| Frenzy of publicity |
| Overblown promotion |
| Excessive promotion |
| Excessive publicity |
| Promotional gimmick |
| Overblown publicity |
| Promote aggressively |
| Ad agencies build it |
| Advertise to the max |
| Do a publicist's job |
| Overblown propaganda |
| Overdone advertising |
| Publicize to the max |
| Flamboyant promotion |
| Promote in a big way |
| Promotional overkill |
| Sensational promotion |
| Fanfare and then some |
| Publicize excessively |
| Publicize extensively |
| Promote extravagantly |
| Exaggerated publicity |
| Extravagant publicity |
| Don't believe the ___! |
| Advertise in a big way |
| Advertising, basically |
| Buzz for a blockbuster |
| Preposterous publicity |
| Promote, and then some |
| Advertise bombastically |
| It's hard to live up to |
| Advertise, and then some |
| Public-relations bluster |
| Issue a sensational promo |
| Promote heavily, informally |
| Excessive advertising claim |
| Publicity that's exaggerated |
| It's often hard to live up to |
| Something not to be believed? |
| The world's greatest ...," e.g. |
| Build-up for a Hollywood smash? |
| Artificially induced excitement |
| An action film's may be deafening |
| It's not to be believed, at times |
| A new rock band's may be deafening |
| Extravagant publicity or promotion |
| Misleadingly exaggerated publicity |
| Public Enemy "Don't Believe the ___ |
| Something that's overrated has too much of it |