| Fully fresh |
| Totally novel |
| Not yet familiar |
| TV promo promise |
| Never before seen |
| Completely redone |
| Never seen before |
| Never sold before! |
| Completely revised |
| Far beyond patched |
| Never before heard! |
| TV promo descriptor |
| Advertiser's phrase |
| Completely original |
| Never before released |
| Like you've never seen |
| Never before in print! |
| Television promo promise |
| Prime-time promo adjective |
| Beginning-of-TV season words |
| Like next year's model, perhaps |