| PAC battle |
| Pitching duel? |
| Battle of brands |
| Exchange of smears |
| Ugly marketing battle |
| Exchange of nasty spots |
| Nasty marketing campaign |
| Series of battling spots |
| Negative campaign feature |
| Exchange of TV smears, maybe |
| Expensive campaign of a sort |
| Feature of a nasty campaign, often |
| Expensive political campaign battle |
| It consists of competing commercials |
| No-holds-barred commercial competition |
| Mac-vs.-PC during the early 2000s, e.g. |
| All-out fight waged by candidates in commercials |
| What Pepsi and Coke engage in, from time to time |